Steven Tatar, Creative Catalyst
Providing concepts, art direction, graphic design, photography, styling, fabrication, and project management to produce engaging and witty communications, brand stories and experiences.

Timken needed to cultivate a strategy to allow its customers to buy through a private intranet. I helped them define a framework for accomplishing that.

                                                                                                                                                                             concept, positioning, direction

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Posters! I just like making them.                                                                                                                                           design, production

Miller Amp Design makes old school tube amps for guitarists looking for a warm analog sound. They needed an identity and business papers. I gladly helped make that happen.                                                                                                                                                                                                                                                                                                                                                                    concept, direction

When introducing a new collection of Ohio Knitting Mills knits into the Japanese market, a defining theme was required. Sometimes, the best way to paint a picture is with, well, pictures.                 

Postcards are an inexpensive and easy way to create windows into a brand experience. I'm all about them.               

                                                                                                                               photography, styling, copy, art direction

When it was time for Pendleton to jump into the "Heritage" pool, they launched their Portland Collection. I worked with the company to map out a basic go-to-market roadmap.              

                                                                                                                                                               positioning, design

American Greetings built a new global Creative Studio in Cleveland in 2016, and wanted to include a display of its remarkable 110 year  history. I answered the call, and created a 42'-long visual story of the company's story.                

                                                                                research, concept, curation, design, fabrication, project management

The International Children's Games were well known in Europe, but when Cleveland was named the event's first North American host city, they needed help introducing the marvelous experience coming to town.              

                                                                                                                                               positioning, design, direction

From a booklet outlining the brand voice and value proposition of the Ohio Knitting Mills label.              

                                                                                                                                     concept, business planning, design

After scoring a major hit at SXSW last year, American Greetings looked for a strategy to grow that success. This proposal maps out an initiative for the company to become more widely known as a center of creativity and craftsmanship. To explore these ideas more deeply, you can open the document in a separate window by clicking HERE.

                                                                                                                                                            positioning, strategy

Golf Barefoot is a sportswear concept that merges the independence of surf culture with golf's camaraderie of a nice long walk with friends through a verdant landscape.

                                                                                                                                 concept, positioning, strategy, design